The front rows are full of famous faces. The major are picked up by the plentiful media. But behind the scenes at London Fashion Week, tired sellers and nomming cakes (oh hai House of Holland), international buyers are aching in their heels, mums are helping sell their daughters’ designs and unwearable pieces and headed to appointments with Browns focus.

Fashion week is more than bling bling, glamour glamour, it’s hard work, baby, mixed with some seriously good fun. The hard work includes queuing for parties you probably won’t get into unless you’re Peaches Geldof, queuing for runway shows or pounding pavements to get from one show to the next or if you’re selling, wondering where the international buyers have got to.

Much relief is found in the (mainly) friendly peeps working behind the scenes – especially Mary Katrantzou’s mum – and the endless tea that the British excel in making.